STARTING A SERVICE BUSINESS IS NO WALK IN THE PARK
SCALING ONE IS A MARATHON
It was so much simpler when it was just you...
Back then, all you needed was a truck and tools, some training and a cell phone and you were in business, just like that.
Maybe you had your nephew build you a website and you started a couple social media accounts, listed yourself on Angie’s List or HomeAdvisor and you were off to the races.
You generated the local sales leads, answered the phone, managed the books, did all the work and took home all the profits.
Fast forward a few years...
You’re working your fingers to the bone to make sure your staff has enough work to cover their costs and, hopefully, there’s some let over for you.
It seems like you’re working harder than ever now, even though you may not be the one doing all the “real” work anymore.
And you can’t remember the last time you went on vacation.
IF THIS SOUNDS LIKE YOU...
You're not struggling to stay afloat, you're making money and you'd like to make more.
You know that, as much as possible, you should work ON your business, not IN your business.
READY TO GROW
You have a clear vision for growth, how big you want to be and how long it will take to get there.
You know marketing takes a lot of energy and you have more profitable things to get done.
WE'D LIKE TO BE YOUR DIGITAL MARKETING DEPARTMENT
Look, marketing ain't rocket science
But it ain’t exactly Tiddlywinks, either.
Neither is plumbing, or electrical, or landscaping, or whatever it is that you do, to be honest. Any homeowner with an internet connection and a Home Depot card could figure it out, eventually.
But what sets you apart from the average person is the training, wisdom and experience to know how to do exactly what your customer needs, no more, no less.
Anyone with enough time (and money to burn) could try their hand at a few of the hundreds of available methods for generating local sales leads and phone calls, such as:
- Article Marketing
- Email Marketing
- Video Marketing
- Social Posting
- Forum Posting
- Social Bookmarking
- Banner Advertising
- Press Releases
- Pay-Per-Click Marketing
- Classified Advertising
- Guest Posting
- Influencer Marketing
- Infographic Marketing
- Organic SEO
- Local SEO
But that’s a waste of time and you have more important things to do.
THE TROUBLE WITH MARKETING
There are essentially two types of marketing companies that want to help you with scaling a business:
Lead Generation Companies that do all the advertising on your behalf and charge you for local sales leads.
- Easy to get started
- Choose when to buy leads or not
- Instant visibility
- Low-quality leads
- Middle-man pricing
- Multiple buyers for each lead
Design Firms that build you a pretty website and leave you to it.
- Branding and recognition
- Professional look
- Owned asset
- Not optimized for sales
- Not optimized for ads
- Technically limited
First of all, we don’t charge you for local sales leads, we build a laser-targeted & hyper-local sales machine for you, on your property, and everything is yours to keep. It’s the difference between renting and owning – and it works in your favor.
Also, we’re not a “design firm”. Assuming your existing site is able to utilize the proper tools, we’ll convert it into an effective sales machine. If it doesn’t, we can talk about options for a technology upgrade.
What it boils down to is this: We determine your market position, see if your messaging is in line with it, and then amplify it.
While we use a lot of sophisticated tools and methods in the process, what matters is that we do what you need to achieve your goals of scaling a business.
Nothing more, nothing less.
READY TO GROW?
We highly recommend Opus and their ability to shepherd their customers through this process. We also appreciate their patience, resourcefulness, quirky sense of humor and ability to think outside the box!
FREQUENTLY ASKED QUESTIONS
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