STARTING A SERVICE BUSINESS IS NO WALK IN THE PARK

SCALING ONE IS A MARATHON

It was so much simpler when it was just you...

Back then, all you needed was a truck and tools, some training and a cell phone and you were in business, just like that.

Maybe you had your nephew build you a website and you started a couple social media accounts, listed yourself on Angie’s List or HomeAdvisor and you were off to the races.

You generated the local sales leads, answered the phone, managed the books, did all the work and took home all the profits.

Fast forward a few years...

You’re working your fingers to the bone to make sure your staff has enough work to cover their costs and, hopefully, there’s some let over for you.

It seems like you’re working harder than ever now, even though you may not be the one doing all the “real” work anymore.

And you can’t remember the last time you went on vacation.

IF THIS SOUNDS LIKE YOU...

Profitable Business

You're not struggling to stay afloat, you're making money and you'd like to make more.

Well-Trained Employees

You know that, as much as possible, you should work ON your business, not IN your business.

READY TO GROW

You have a clear vision for growth, how big you want to be and how long it will take to get there.

UNDERSTAND OUTSOURCING

You know marketing takes a lot of energy and you have more profitable things to get done.

WE'D LIKE TO BE YOUR DIGITAL MARKETING DEPARTMENT

Look, marketing ain't rocket science

But it ain’t exactly Tiddlywinks, either.

Neither is plumbing, or electrical, or landscaping, or whatever it is that you do, to be honest. Any homeowner with an internet connection and a Home Depot card could figure it out, eventually.

But what sets you apart from the average person is the training, wisdom and experience to know how to do exactly what your customer needs, no more, no less.

Us, too

Anyone with enough time (and money to burn) could try their hand at a few of the hundreds of available methods for generating local sales leads and phone calls, such as:

Article Marketing
Email Marketing
Video Marketing
Social Posting
Forum Posting
Blogging
Social Bookmarking
Podcasting
Banner Advertising
Press Releases

Pay-Per-Click Marketing
Classified Advertising
Backlinking
Guest Posting
Influencer Marketing
Retargeting
Infographic Marketing
Podcasting
Organic SEO
Local SEO

But that’s a waste of time and you have more important things to do.

THE TROUBLE WITH MARKETING

There are essentially two types of marketing companies that want to help you with scaling a business:

Lead Generation Companies that do all the advertising on your behalf and charge you for local sales leads.

PROS:

Easy to get started
Choose when to buy leads or not
Instant visibility

CONS:

Low-quality leads
Middle-man pricing
Multiple buyers for each lead

Design Firms that build you a pretty website and leave you to it.

PROS:

Branding and recognition
Professional look
Owned asset

CONS:

Not optimized for sales
Not optimized for ads
Technically limited

WE'RE DIFFERENT

First of all, we don’t charge you for local sales leads, we build a laser-targeted & hyper-local sales machine for you, on your property, and everything is yours to keep. It’s the difference between renting and owning – and it works in your favor.

Also, we’re not a “design firm”. Assuming your existing site is able to utilize the proper tools, we’ll convert it into an effective sales machine. If it doesn’t, we can talk about options for a technology upgrade.

What it boils down to is this: We determine your market position, see if your messaging is in line with it, and then amplify it.

While we use a lot of sophisticated tools and methods in the process, what matters is that we do what you need to achieve your goals of scaling a business.

Nothing more, nothing less.

OUR PROCESS

what's market position?

Goal Audit

technical audit

Technical Audit

web content audit

Content Audit

Strategy Development

Technology Implementation

Landing Page Development

Ad Campaign Development

Ad Campaign Deployment

Ad Campaign Refinement

READY TO GROW?

TESTIMONIALS

Opus was responsive to all our project needs from start to finish. They worked quickly and stayed in communication throughout the process, always responding to our questions with clear explanations and helpful suggestions. It was a pleasure to work with them.

Katie K

Wilton, CT

Now that you’ve worked your magic, the traffic to our site has doubled (tripled?) in just a few months. We feel as though our site has come out of the shadows and into the spotlight.

We highly recommend Opus and their ability to shepherd their customers through this process. We also appreciate their patience, resourcefulness, quirky sense of humor and ability to think outside the box!

Janae B

Colorado Springs, CO

Working with Opus was a very positive experience and they did an outstanding job.

Karin H

Santa Ana, CA

Went above and beyond to complete our website redesign. We will continue to use them for all future jobs.

Andrea K

Atlanta, GA

FREQUENTLY ASKED QUESTIONS

Who is Opus Marketplace?

Opus Marketplace is a digital marketing company located in Asheville, NC. We specialize in turning exiting SMB web properties into effective sales machines, the essential ingredient in scaling a business.

How do you go about turning existing websites into effective sales machines?

Our process is laid out above but, in essence, we determine your market position, see if your messaging is in line with it, and then amplify it. We utilize a fairly sophisticated suite of tools, techniques and experience to accomplish that, including (but not limited to) Pay-Per-Click (PPC) advertising, funnel optimization, click and call tracking, web analytics, etc.

Can you help me if I’m underwater?

Probably not. Our process requires an investment on your part and is designed to help growth-stage service businesses scale to the next level. If you’re losing money and counting on this process to lift you up, we’re likely to both be disappointed. Nobody wants that.

What kind of business is this good for?

Our process focuses on service businesses that are at a growth-stage and unsure about how to navigate the way forward. It’s best for businesses such as plumbers, electricians, roofers, builders, accountants, outpatient care centers, residential and commercial cleaners, landscapes, caterers, that sort of thing. If you don’t see your category above, don’t fret, just reach out and we’ll discuss if we can help you.

How much does it cost?

Good question. For starters, let's clarify that money spent growing your business is an investment, not a cost. Second, if you really want to talk about hard numbers, reach out to us and we’ll go over it together.