Get a clear strategy that demonstrates ROI and see how this positively affects your bottom line
Drive leads that are ready to convert with targeted ad messaging based on their searches, location, and stage in the buyer’s journey
Appear relevant search and make it easier for potential customers to find your business. With PPC, your ads can be on search results in hours
We don't set up your ad campaigns in our own accounts, we use yours. That way you can control your ad spend
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We highly recommend Opus and their ability to shepherd their customers through this process. We also appreciate their patience, resourcefulness, quirky sense of humor and ability to think outside the box!
Frequently Asked Questions
What's the difference between PPC and SEO?
PPC is a strategy that directs paid traffic to your website through an ad. SEO directs traffic from organic search results. In PPC, you pay for each click on your ad, while traffic is free on SEO. Your ad will also only appear on the results when the search is relevant to your business.
How much does PPC cost?
That's a good question but it's all relative. Most industries in reasonably competitive markets can expect to pay $2-5 per click but other industries may pay lots more. A click on the keyword "insurance" is currently around $55, for example.
Why does my business need PPC?
PPC is the best strategy to utilize when you want to directly target the right customers just when they're ready to make a purchase. It's also ideal if you’re looking for immediate results and quick returns, as it takes longer to rank on organic search.
Can I run a PPC campaign without SEO?
Definitely! PPC does not rely on Google search algorithms, unlike in SEO. Your rankings on paid ads depend on your ad spend, quality score, content relevancy, and several other factors.
Can I target my competitor’s keywords?
Yes! Not only can you but you very much should. This is especially beneficial for new businesses because you want to increase your chances of being found by customers who are searching for products or services offered by the competition.
How long will it take for my ads to appear?
Your ads will undergo a review process by Google, Facebook and Bing, which may take a day. But some ads can run and appear in a matter of hours even while being reviewed.
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