Marketing a coaching business ain’t rocket science…
But it ain’t exactly basket weaving neither.
There was a time in the not too distant past (think Mad Men) where the majority of marketing channels were limited to a select few with money to burn. It was mostly one of those “throw enough dollars at the thing and you’ll eventually succeed” kind of deals.
Thanks to the internet, each of us now has access to a dizzying number of marketing channels, each more complex and baffling than the one that came before.
With this democratization of platforms, the ability to lose a lot of cash and suffer profound frustration has finally come to the masses!
Power to the people!
Thing is, there’s more to marketing than just making random posts on the latest and greatest social platform. You need a method to the madness…
You Need a Strategy!
Supposing you get a flood of traffic to your site with a stunningly brilliant piece of targeted content, then what? How are you going to hold their attention? How are you going to reach out to them when they read your piece and then click away to the world’s funniest cat video?
Are you poised to turn their attention toward how they might benefit from getting to know you a little better and maybe even pay you to coach them through their latest challenge?
Even more importantly, do you know why they should hire you as their coach instead of the thousands of other coaches, and communicating that at every touch-point?
True, it ain’t rocket science. But it’s still pretty darn complex.
To help demystify the process, we’ve assembled a collection of some of our latest pieces that address the above questions, and more.
So sit back, dig in and let the learnin’ begin.
There’s a journey that everyone goes through when getting ready to buy something.
Once you have a need, you start figuring out what you could do about that … what products or services can address that need?
Then you start looking at who can provide that and whether you like the provider.
Then you pick a few and dig deeper to figure out whether you trust them to deliver.
If you don’t have a solid marketing plan, one that you can use to evaluate whether or not this promising new thing will fit into your long-term strategy, you’re likely to get sucked into a new, albeit shiny, vortex.
The likely outcome is that you’ll waste a lot of time and money and, ultimately, walk away muttering something like, “We tried that, it didn’t work”.
I’m going to go out on a limb here and assume that your objective in your career as a “helper” is to help people affect change in their lives. And the way you do that is almost assuredly with words.
There may be more to it but, as humans, we will always come back to words in some capacity.
A lot of coaches are FRUSTRATED.
I’ve been interviewing coaches and I’ve heard it over and over. Here’s how the story goes:
“I was unfulfilled in my job (or life). After a bunch of searching (or stumbling into it), I found coaching and it really resonated for me. So I got some training and put up a shingle.”
Now, where are the clients?