coaching business site

4 Lessons in Marketing Your Coaching Business

Marketing a coaching business ain’t rocket science… But it ain’t exactly basket weaving neither. There was a time in the not too distant past (think Mad Men) where the majority of marketing channels were limited to a select few with money to burn. It was mostly one of those “throw enough dollars at the thing […]

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Why You Need a Content Strategy

Imagine, if you will, a trumpeter who doesn’t play the trumpet. Or a guitarist who refuses to play the guitar. Sort of ridiculous, isn’t it? A Professional musicians “product” is the making and sharing of music. As a Coach, Author, Thinker, Teacher, Whatever, what’s your “product”? Ideas! I’m going to go out on a limb […]

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Why Coaches Need (Marketing) Coaches

A lot of coaches are FRUSTRATED. I’ve been interviewing coaches and I’ve heard it over and over. Here’s how the story goes: “I was unfulfilled in my job (or life). After a bunch of searching (or stumbling into it), I found coaching and it really resonated for me. So I got some training and put […]

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Changing Hats Again – The Life of a Startup

Whew! I wrote a post a little while back about wearing too many hats.  It was kind of a gentle self-admonishment for allowing myself to get overwhelmed. I’m happy to tell you, dear reader, that I’m finally coming out of that fog. You see, for roughly the last four months, I’ve been building a Learning […]

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Finding My Voice – More on Ethics

There is also a balance to strike. In this journey of finding my voice, I started out writing as an expert, largely as if I were a 3rd person narrator. Then my pendulum swung to “oh no, I can’t tell other people’s stories, that would be unethical”, which left me telling only my own story, […]

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Blogging for Business: Finding my Voice

For weeks now, I’ve been getting up early and writing before I do anything else. No particular topic, just writing, keeping the pen moving. This morning, I went back and reviewed all that writing for inspiration for this blog post. I came up with a pretty long list (Yay!) but find that when I start […]

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