Focusing Your Business on What You Love — Why

In other posts, we’ve been talking about the importance of focusing on what you love. If you’re a business owner (or want to be) it’s equally important that you’re focusing your business on what you love.

Let’s meet Sally. She is in her thirties and has two children, ages 7 and 9. In the morning, she wakes up and gets herself ready for her day, then she wakes the children and gets them ready for school. Then she goes to her business, let’s say she’s there from 9:00 to 5:00. When she returns home, it is time for dinner, some time to relax, be with family or friends, do hobbies. Then it’s time to get the children ready for bed, get herself ready for bed, and then sleep.

All told, Sally spends around 8 hours sleeping, 8 hours with her business (if she doesn’t take any work home with her), 4 hours getting ready for things, and has 4 hours of personal time. She has twice as much time with her business as she does personal time with family or hobbies.

Your situation is undoubtedly different from Sally’s. But if you’re a business owner, I bet you spend substantially more of your waking time with your business than you do with anything else.

So now, let’s look at the quality of the time you spend in business. Where do you fall in the following scale?

What you’re adding to your life is 8-ish hours per day of that. Eight hours of Hate it, Meh, or Love it.

That’s why it’s important to focus your business on the Love It side. It’s what you’re spending your life to buy.