Marketing Your Coaching, Training, Teaching or Speaking Business is all about Building Relationships
If you've ever spent any time listening to digital marketers talk, you've probably heard the phrase, "The money is in the list".
I really wish we would stop saying such things. But there it is.
No wonder people think marketing is smarmy!
Here's the fact, the "money" (translated as revenue for your coaching, speaking and/or teaching business) is in the RELATIONSHIPS you cultivate with "list" of people who've given you permission to Email them.
That's a whole lot less smarmy, isn't it?
Rise Above the Din
It's an every-day struggle to get your message heard above the noise on the internet. Once someone finally latches on to a piece of content you've masterfully written, they come to your website, read a little and then, POOF, they're gone forever.
How on Earth can you build a relationship with people who vanish into the ether? You can't!
That's where email comes in.
What if, instead of reading your content and leaving, those vanishing visitors gave you their Email address? Then you'd be able to build a relationship, right?
"Wait", I hear you saying, "this is not news! I already have a newsletter signup on my website."
Excellent. You're miles ahead of the rest.
Now tell me, how do you use those collected Emails to build relationships?
Do your Emails build "know, like and trust"?
Do you know your goals and how best to achieve them?
Does all of this happen while you sleep, enjoy time with your family or play?
If not, you need:
Emails on Autopilot!
In this 5-Day Email Crash Course, you'll learn:
What is an Autoresponder?
Gain a clear picture of how autoresponders work to your benefit to grow your business with less effort.
What are Your Goals?
Identify 7 different possible goals for your email series and the keys stats for ensuring your campaigns are achieving those goals.
Essentials for High-Converting Emails
Learn 5 keys for writing autoresponder emails that convert and 3 sample paths your emails could follow.
Best Practices for Email Writing
Discover the 10 best practices for writing your emails so you can stop thinking and start writing.
What Comes Next?
Finally, let's reinforce everything you've learned, talk about testing and evaluating your campaigns and get you moving forward to grow your business.