If you, like me, were to sit down to write an article about how to create good, compelling content, you would likely start with a quick Google search on the subject, as I’ve just done. Additionally, you’d likely find, just as I have, that the bulk of the articles you find on that subject will be some of the least engaging, most banal content you’ve ever waded through.
Even worse, you’d also find, as I have, that many of those articles are retreads of one another, rattling off the same old “10 Reasons Why…” or “7 Ways To…” with a different shell.
Does it Have to be This Way?
Traffic is critical to succeeding in the game of content. And the rules have become pretty narrow when it comes to ranking high in Google and driving a ton of traffic to your site. But those rules pretty much end when you get to the point of creating a compelling and useful experience to your visitors.
Now, look, let me perfectly clear, list posts still appear to work. And SEO is as necessary as ever. Writing good headlines will never go out of style. But ask yourself, nay, ask your reader, what do you want them to experience when they arrive? When that scintillating headline got them to click through, then what?
If your answer was, “Sign up to my list” or “Download my eBook”, then this post is for you – because that ain’t it.
It’s About Building Relationships
It doesn’t matter to me if you’re the Dalai Lama or a chicken sexer (yes, that’s a real occupation), there’s a reason I came looking for you and there’s a way for you to connect with me. Sure, a top-ten list of hilarious jokes from the chicken sexing trade might do it but an even better approach would be to connect with me on a personal level.
Because I landed on your site, I’ve expressed that we have a common interest. Beyond the fact that we’re both fascinated by an occupation devoted to determining if baby chickens are male or female, we’re both humans. And we have needs, desires, aspirations, heartbreaks…
It’s About You, Not Me
If you (yeah, you reading this) are here with me on this journey right now, you are likely in business or considering going into business. That’s a scary place to be sometimes. You might be wracked with insecurities or afraid to disappoint those you love.
I know that feeling all too well.
I can’t make that feeling go away. But I can tell you that there are a great many of us out here that feel the sting of those insecurities on the regular. And I can tell you that it’s part of the experience of being an entrepreneur – the thrill ride of it all, hands in the air screaming as you go over the hump.
And here’s something else I can tell you – that I will be here, speaking from my heart as well as my mind for the foreseeable future. And if you want more like this, you might want to hang around, read some more, that sort of thing.