With great appreciation to Dr Stephen R Covey, I’m appropriating his Seven Habits and bending them to my will for Online Marketing.
Author Archive | Carl Donovan
The poor, poor marketing mix. Originally built to be a comfortable home for a mere four P’s; Product, Price, Placement and Promotion. These days, people are shoehorning new P’s on at a bewildering rate. How about we go back to just four?
When your only tool is a hammer, every problem looks like a nail. But what if you were to try and hammer a nail with a shoe?
Mad genius, firebrand, and breaker of things. Seth Godin has been espousing the concept of breakage for a long time. Is it time for you to consider smashing some sacred cows?
There’s awesome power in being able to manipulate people into purchasing your goods or services. But is that really the way you want to do business?
Just kidding, no list here. It’s just a way to get your attention and let you know that compelling content isn’t about top ten lists, it’s about creating a connection with your reader with empathy and heart.
It’s no secret that the awesome power of marketing can be used to manipulate people into making purchasing decisions that go against their better interest. But there is another way…