All the time, you hear how technology is supposed to make your business work better. There’s technology for marketing, for sales, for delivering your products and services, for managing your business. The list goes on and on. Even so, … [Read more...]
Cart Before the Horse: The World’s Most Common Approach to Branding
Do you wish your brand was stronger? Are you having trouble coming up with your brand? Do you wish you knew what branding really is? If you answered yes to any of these questions, that’s not at all surprising. Many people think that … [Read more...]
Muted No More: 6 C’s to a Successful Marketing Strategy
Opus Marketplace is a full-service Asheville social media marketing agency with over 15 years’ experience marketing for the web. Want to get heard? Let’s get started! It’s not working. You’ve tried writing blog posts. You’ve tried … [Read more...]
An Omelette Without Eggs: Is Your Coaching Business Ready for Marketing?
On the surface, the question of whether your coaching business is ready for marketing is reasonable and important. But there’s a problem. You may be thinking that you have to get really clear about what your business is before you can start … [Read more...]
Why Coaches Need (Marketing) Coaches
A lot of coaches are FRUSTRATED. I’ve been interviewing coaches and I’ve heard it over and over. Here’s how the story goes: “I was unfulfilled in my job (or life). After a bunch of searching (or stumbling into it), I found coaching and it really … [Read more...]
A Better Way of Finding Coaching Clients
Your phone rings. It’s a telemarketer you’ve never heard of offering you something. What do you say? If you’re like virtually everyone, the call irritates you and you say some version of “NO!” … probably before they even finish telling you what … [Read more...]
Finding My Voice – More on Ethics
I’m still wrangling with finding my voice. I have lots of things to talk about, but many of them are wrapped up on client stories. Saying that I can’t write about them is like cutting off an arm. The dominant one. It makes it really hard to … [Read more...]
Blogging for Business: Finding my Voice
For weeks now, I’ve been getting up early and writing before I do anything else. No particular topic, just writing, keeping the pen moving. This morning, I went back and reviewed all that writing for inspiration for this blog post. I came up with … [Read more...]
Grounded Dreamer – The natural excitement and sometimes confusion of saying yes
Opus Marketplace is a full-service Asheville social media marketing agency with over 15 years’ experience marketing for the web. Want to get heard? Let’s get started! Have you ever gotten caught up in the excitement of someone or something new and … [Read more...]
Framing Services for Online Marketing – An Example Client (Sort Of)
I’ve been working with a client on framing their services as something sellable, particularly something sellable using online marketing. I’m going to leave out the client’s name and industry because the themes here are universal. There’s no rocket … [Read more...]