So now, you’ve decided that yes, I want to focus my business on what I love. And now the compromises start. After all, you’re not in business just for what you love. You also need to eat and pay the bills.
The poor, poor marketing mix. Originally built to be a comfortable home for a mere four P’s; Product, Price, Placement and Promotion. These days, people are shoehorning new P’s on at a bewildering rate. How about we go back to just four?
How do you want to spend your time this week? This month? This year? This life? Far better to bring your business into alignment with your needs and desires than the inverse of that, no?
When your only tool is a hammer, every problem looks like a nail. But what if you were to try and hammer a nail with a shoe?
A series about letting your own needs dictate your direction in business. Do you want to wait until you’ve made a bunch of money to be happy? Or would you rather be happy in your work everyday?
Mad genius, firebrand, and breaker of things. Seth Godin has been espousing the concept of breakage for a long time. Is it time for you to consider smashing some sacred cows?
In Part I, we went from “everything” to a short list of things that make us feel alive. From Part II, we know that “nothing” is actually choosing to live with someone else’s decisions and that they are unlikely to make us feel alive.
There’s awesome power in being able to manipulate people into purchasing your goods or services. But is that really the way you want to do business?
It’s not that you shouldn’t do nothing, you can’t. It’s physically impossible. At every moment of every day, you’re doing something, even if it’s only breathing. What’s more, whatever you’re doing has consequences. It’s like dropping a stone in a pond of water, the consequences ripple outward and reflect back, sometimes in complex ways. Ok, […]
Just kidding, no list here. It’s just a way to get your attention and let you know that compelling content isn’t about top ten lists, it’s about creating a connection with your reader with empathy and heart.